Kraft Heinz has introduced NotHotDogs and NotSausages, marking the first plant-based offerings from Oscar Mayer. These new products aim to cater to the growing demand for flavorful plant-based foods in the United States.
The plant-based market in the United States is predicted to surge from $8.3 billion in 2023 to $19 billion by 2030. Despite this growth, plant-based hot dogs and sausages remain relatively untapped due to dissatisfaction with existing options’ taste and texture. In response, Kraft Heinz has launched new Oscar Mayer NotHotDogs and NotSausages, available in Bratwurst and Italian sausage flavors, to fill this gap in the market.
4W Mag 